Today, social media platforms are being extensively used for purposes other than just socialising. Instagram is one of the most popular social media platforms at present. Currently, it is the 4th most popular mobile app worldwide. The significant benefits of using a social media platform like Instagram for effective marketing are:

• Easy to generate brand awareness
• Better customer loyalty and retention
• Better rankings on popular search engines
• A higher number of customers due to organic traffic
• More specific customer targeting

Proper utilisation of this app can help your business become profitable in a short time. Organisations and individuals can successfully promote and market their products and services online. So, if you are new to using the platform for your business, here are six invaluable Instagram marketing tips for you:

Choose a business profile on Instagram

Choosing a business profile for your business over a personal account is more beneficial. It gives a more professional look to your company handle on Instagram. Further more , it makes it easy for customers to get in touch with you directly via Instagram. You also have the freedom to create as well as publish creative Instagram ads for your brand without any help from Facebook advertising tools.

Locate the correct customer base

Choosing the desired target customer group for your products and services is crucial. With almost 700 million individuals using Instagram daily, you have a better outreach. So, you can explore the existing communities and groups within this robust social media platform. Accordingly, you can zero in on your desired customer base for better client conversion.

Show restraint while marketing your brand.

It is vital to publish unique and relevant content about your brand on Instagram daily. This keeps your clients invested in your brand, and they can be aware of your latest products. However, be careful not to flood their newsfeeds with unnecessary and relentless posting. This can irritate customers instead of having a positive impact. So, test various posting schedules on Instagram, identify the best one according to your company profile and use it.

Interaction is the key.

The personal touch of Instagram as a social media platform is what makes it such a great marketing tool. Make sure that you utilise this to the best of your abilities. It is critical to interact with customers and keep an open line of communication. This way, the customers can identify with your brand better and be more inclined to be associated with it. Using interactive Instagram stories, replying to client messages and holding live sessions on Instagram can be useful marketing tools.

Make use of the hashtag feature.

The hashtag feature on Instagram can be extremely beneficial for your business when used judiciously. Relevant hashtags can increase your outreach and maximise the exposure of your brand to customers. The key to using hashtags well is to focus on the quality of hashtags and not the quantity. Using a small number of well-directed hashtags for your content can promote your brand across various Instagram communities.

Do not be afraid to use cross-platform marketing.

To ensure that the maximum number of interested customers are aware of your brand, establish your presence over various social media platforms. You can start by marketing your products on Instagram and expand to other platforms from thereon or vice versa. Cross-platform marketing across Facebook, Whatsapp, Twitter, Snapchat, and even LinkedIn can multiply your outreach and let your clients be aware of your posts everywhere.

So, if you are looking to take your business to the next level, proper use of Instagram marketing tips can be extremely handy. With dedicated and creative Instagram posts, your brand will take the world by storm.