If we can glean anything from the rise of TikTok and Reels over the past couple of years, it’s that video is the way to go if you’re looking to gain traction online. If you scroll through your Instagram feed nowadays, you’ll likely find it dominated by video content, all of which has much greater reach and engagement levels than traditional image content.
A critical part of successful digital marketing is a willingness to evolve with trends and capitalise on what’s popular at the moment. Videography is a spell-binding way to captivate your audience and encourage them to delve deeper into your company. Countless small businesses rely heavily on TikTok to boost their brand awareness and generate sales, success and virality. Photography is no longer enough to keep your audience engaged. For best results, you need to take it one step further.