How to Use Colours in Website Design: Know to Get Impressing Results
Whether it is a small graphical presentation of your brand through PowerPoint Presentations or creating a digital banner for social media posts – the impact of the right colour scheme is crucial to promote your brand correctly. The same rule applies when you are designing and developing a website for your company. Professional website designers always pay much attention to colour schemes whenever they work on clients’ projects of website development and design.
An expert web design agency like nu media group will never let you down with its creative ideas and in-depth knowledge about state-of-the-art technologies. We always use colour palettes that can express your brand’s maximum potential to the visitors of your website in the best possible manner.
If you are unsure how to use the right colour combinations to promote your brand through an elegant and smart website, this blog might help you with some creative and relevant ideas.
What is a Website Colour Scheme?
When we say “website colour scheme”, what exactly do we mean? It is more important than just the colour of your logo or the fonts you use on your web pages. It encompasses every single colour you have used on your website to promote your brand, share information and keep your visitors engaged with your content. This includes;
- The header
- The logo
- The background of every page
- Individual sections that your site has
- Text
- Image backgrounds
- Hues used in the photographs
- Button colours
- Colour of the cursor
- The footer section
A skilled web developer and design will use colours in all these sections with distinct strategies to create an overall impression of the brand, which must be positive and unique.
Why Are Website Colour Schemes Crucial?
Colours always have a deep and direct connection with human emotion and psychology. While setting the right colour palette for your website, you must not forget this connection. The pallet you use impacts the visitors of your website to set their perception about your products and services. This works in multiple ways which might not be directly visible but can be understandable by experienced and skilled website designers and developers.
The colour scheme of your website might be a key factor in determining how long visitors would stay on your web page and whether they wish to click that “Buy Now” button or not.
- Brand Perception
Crating brand perception through a colour palette is an old practice of website design agencies in Surrey. Using the colour of your logo as the background of the website or for the texts can help in this process. It will help your audiences to create a strong and loyal perception of your brand whenever they visit the website.
- Aesthetics
The role of colours in determining the aesthetics of your website is something needless to explain. The appearance of your website simply depends on the colours and layout of the same. Hence, you cannot ignore the significance of using the right colour scheme while designing a smart and relevant website for your brand.
- Conversion
People visit a certain website for certain information or shopping love to see soothing colours around. While a website that offers music, videos or podcasts can use versatile colours and brightest colour schemes to match their theme, a brand that offers nursing and health care should go with something basic and sophisticated in terms of colour tones of the website. This has a huge impact on the conversion rate when you play right with colours on your website.
Important Points to Keep in Mind while Choosing the Colour Palette
- Every colour does not suit every brand.
- Choose the colours schemes that match not only your business logo, but also the characteristics of your product or service.
- Do not overshadow your products or services with the use of excessive colours.
- Be classy, be simple, but do not be afraid to take risks when it comes to using the colour palette.
- Do not settle with the very first colour scheme you are offered; keep trying until you get what you truly want.
- Use your imagination as an audience when deciding on the colour palette for your website.
- Whatever colour scheme you choose, it must be welcoming for your target audiences and not something intimidating or overwhelming.
- Use the colour Green to create an eco-friendly impact on your website, which is always in fashion in every industry.
- Stop using the same colours in every section; instead, you can use different shades of one colour to create a uniform impact on the entire website.
Get Expert Advice from Top Web Design Agency in Surrey
nu media group has highly qualified and experienced web designers who can provide you with the right suggestions regarding colour schemes for your website as per your brand type and target audiences.
If you are not sure about the suitable colour schemes for your website, you can ask our team members for suggestions. We work closely with our clients to understand their requirements and deliver them flawless solutions.
Please get in touch with us for more information.
