Page Speed Optimisation

Before launching your website, it is important to conduct a test run to ensure optimal performance. Is your website loading at the desired speed? Don’t worry, our team of experts at nu media group can swiftly resolve this issue for you.

What Is Page Speed Optimisation?

Page Speed refers to the time it takes for content or media to load on a web page. It measures how long it takes for media content to be downloaded from the hosting server and displayed on the web browser. Page load time is the time between clicking a link and the content being displayed on the web browser.

Remember to consider the importance of page speed for your website. It significantly impacts the overall user experience and is crucial for optimisation. Unlike other web designers, developers, or businesses, nu media group prioritises maximising customer experience to drive growth and increase sales.

Factors Impacting Page Speed

Server performance is crucial for web hosting, as a sluggish or overwhelmed server can significantly delay loading web pages. Large files such as images, videos, and scripts can also cause slow loading times, but file optimization reduces their size and enhances website speed. Image optimization, by compressing images and using correct formats like JPEG, PNG, or WebP, can make a big difference in page load times. Additionally, browser caching saves local copies of web pages, minimizing server requests and significantly boosting page load times for repeat visitors. Implementing these strategies improves user experience and increases page speed.

Page Speed Optimisation And SEO

Did you know that speed is a crucial factor in selling online? It’s true! Let us show you why. Google’s algorithm greatly values Page Speed. In fact, they recommend a page load time of just three seconds. If you are wanting your website to rank on the first page of Google, you’ll need to outperform ten other organic results in terms of page speed.

Our Group Support

Data Management

While we are first and foremost a creative agency, we never neglect the numbers. Our SEO team compiles various data to produce the most effective strategy possible, including everything from consumer geographic locations and attitudes to lifestyle and brand affinities. We analyse the behaviours of your current customers and prospects to devise an efficient SEO campaign.

Target Audience

The first step to creating any kind of marketing strategy involves defining your target audience. Your target demographic will form the basis for every decision you make throughout your campaign. nu media group has an extensive history of helping companies identify their brand and refine their marketing approach accordingly. The team will work closely with you to define your target audience, create a detailed customer avatar and tailor your content and SEO approach to meet their needs.

Targeted Content

Realistically, there are probably countless other businesses offering similar services to you in your area. Our tailored SEO approach aims to help you stand out against your competition and gain the trust of potential customers. SEO is where content meets strategy. Well-written copy is not enough to get you noticed amongst the sea of your competitors. In this modern, digital age, brand awareness requires a combination of creativity and a more tactical, systematic approach.

Keyword Ranking

Optimising your site for search engines requires thorough planning and informed decision making. For SEO to be successful, the keywords must be topical, current and relevant to your industry. Our expert team of SEO specialists will take time to research the words people are most likely to search for and structure their strategy around the results. Not only will this enhance your brand awareness, it will also provide value to those looking for it, which will build potential customers’ trust in your company.

Website Ranking

There’s no point blindly following a formula without checking the results. We take pride in our extensive analysis, which allows our experts to measure your website ranking in search engines. From this information, we can glean how your current SEO strategy is performing and make any necessary adaptations to help you get an edge over your competitors.

On Site SEO

We prioritise strong on-site optimisation, which involves an abundance of relevant and valuable content, strategically placed keywords, internal and external linking and optimised titles, meta descriptions and images. SEO isn’t just about marketing to search engines; it’s about marketing to people, which is why high-quality content is vital.

Off-Site SEO

Search engines need to know which sites are reliable when crawling the internet for good websites to rank. That’s where off-site SEO comes in. By building a range of high-quality backlinks and prioritising social networking, we ensure that your website is not only deemed valuable by Google but also by other companies and internet users.

GEO Pages

Targeting specific areas within the range of locations you serve can be incredibly effective for smaller businesses. Using excessively popular keywords may not yield the most effective results, as more prominent brand names in your industry will likely overshadow your company. However, keywords targeting the precise areas you want to reach will likely bring in the audience that matters.