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What are the Common SEO-Friendly Web Design Practices?

web design in Brighton

Every organisation aims to create a visually appealing website. If the website has enticing elements, it is likely to garner visitors’ attention. Also, there will be an increasing amount of traffic to your website. Nowadays, companies integrate SEO with web design practices for the desired outcomes.

Contact the professionals offering web design in Brighton to attract more potential customers to your website.


How to Design an SEO-Friendly Website?


Here’s the list of common practices to create an SEO-friendly website that ranks:


  • Make navigation easy: Potential buyers can learn more about your products and services by visiting your website. Website visitors prefer a platform that allows them to access information easily. Transitions from one page to the next should be simple, natural, and smooth. You can make the navigation easier by including a site map on the home page. It will help visitors to access relevant information easily.


  • Select an SEO-friendly domain: The domain name should represent industry perceptions and the searches the target audience makes about your offerings. For instance, if your website concerns IT services, use a domain name that reflects these solutions. This way, your target audience can identify with your online brand, making your website appear more trustworthy.


  • Focus on the website loading speed: The loading speed of a website is an important aspect of any SEO strategy. The speed depends on the type of information available on the site and the web design features. A light website loads quickly, providing a good user experience.


  • Mobile responsive: Users access websites using various devices. They range from smartphones to laptops and desktop computers. Hence, your website must support various operating systems and programming languages. It must also be accessible from different gadgets while maintaining the integrity of the information. Nowadays, most users access websites on their smartphones, so it is vital to design a mobile-friendly website.


  • Include fresh content: Search engines always prioritise fresh content. They can identify old blogs and articles and rank them low. Moreover, your target audience searches for new insights whenever they access your site. Hence, it’s advisable to create fresh and captivating content that provides helpful information to visitors.


Why Should Your Website Be SEO-Friendly?


You must create a website that is SEO-friendly because of the following reasons:


  • Boost customer experience: SEO strategies improve customer experience. A positive customer experience is necessary to ensure customer loyalty. Your website ranking will improve if search engines detect visitors spending more time on your site.
  • Enhance engagement: Integrating SEO with web design can increase engagement. These engagements will result in brand exposure and higher sales. According to professionals offering web design in Brighton, your ranking will also improve, allowing you to achieve the desired outcomes.
  • Bring the desired ROI: SEO-related activities and online presence deliver the desired ROI. When you spend significant money on your digital presence, you can expect more engagement and higher ranking.

Are you looking for a company that specialises in creating SEO-friendly websites? If so, contact Nu Media Group today.