8 Essentials to Accomplish Content Marketing Strategies Bearing Inspiring Results
“Content is the King” – That is so far the most explicit statement to define the prowess of content in driving traffic on the social web. Great content is the key to making your brand visible. The better the content would be faster would be its distribution in the social networks. Brand awareness, enquiries, leads, and conversions are the immediate consequence of ubiquitous content. Almost all of you must have heard of social media marketing but content marketing is a new kid in the block. Many of you must be aware of it but most don’t have an idea about the method to apply it ideally. Here are the top tactics you must incorporate in your content marketing strategy to reap encouraging results.
Top 8 Tips to Amplify your Content Marketing Strategies
A well maintained blog should be a priority in your content marketing schedule. It won’t have a comparable impact on your Search Engine Optimisation results but will surely drive considerable traffic to your website, offer an authoritative tone to your brand, and enhance the relationship with the customers. Looking for influential bloggers providing guest posts for your blog will be another effective way to generate interest of greater audience over your content.
E-book is another great option to serve interesting and informative content to the visitors. It should not necessarily be lengthy but must be really interesting to draw the attention of people. They can be utilised as an incentive to make the visitors sign up. It should be designed well and be visually appealing. It would be an effective approach to back up the information with stats and quotes gathered from reputed sources.
64% of users are more likely to buy a product online after watching a video, a one-minute video worth 1.8 billion words. These stats prove that a video has much memorable impact than a text. That is the reason for creating a video as a part of your content marketing strategy would be one of the best approaches to drive great results for your business. While creating a video consider your audience and you will be able to engage them the best way.
Infographics is another effective form of content backed by statistics to get your point across your audience efficiently. You must think about telling a story and should put your best effort to gather all the latest facts and figures to have a strong storyline.
SlideShare is the largest content marketing platform in the world. It boasts a global user base of about 60 million people. It is used for putting up presentations. You can use it as a useful platform to represent, PDFs, videos, documents, infographics, and even webinars. It will help you to enhance the business
It is another great platform to distribute your content and showcase the personality of your brand. The various channels like Facebook, Twitter, Linkedin, Google+, Instagram are great places to join communities relevant to your customers and strike a discussion.
Email marketing is another avenue with great potential. You have to create effective content for the email campaign to make the customer sign up to your emails. The content includes blog posts, e-books, competition, event invites, and so on.
A press release is another significant option for raising brand awareness. You can circulate about the latest happenings in your company like partnerships, awards, charity events with your customers. You need to incorporate unique ideas to make the content attractive. If it is picked up by some eminent publication that will certainly enhance the scope of SEO for you.
There are other vital approaches to your content marketing strategies like hosting webinars, approaching your customers to write testimonials, and so on. So, with so many tools it is a mere cakewalk to create interesting and shareable content. Alternatively, you can approach a prominent digital marketing company with an experienced team of content marketers. nu media group is one name you can trust on. Contact them and scale up the benefits.