Social media is constantly changing. With new updates and new features being added to the current social media platforms, one thing that never changes is that having a successful social media page isn’t all about the likes and followers. No business is the same, and everyone has a different audience, so you must tailor the content you are creating specifically to yours. Creating engaging content your selected audience likes and enjoys is more important than anything. This is what social media engagement can help with.
WHAT IS SOCIAL MEDIA ENGAGEMENT?
Social media engagement is a metric that helps you to determine the success of your social media marketing. When creating and posting your content, you will be tailoring it to your specific audience.
Social media engagement measures the number of interactions your customers have with the content that you post on your social media channels. Every ‘like’, ‘share’, ‘comment’, ‘retweet’ or ‘@mention’ is a form of engagement that shows customers are interested in your content.
Always keeping up with and checking your engagement is crucial. Over time your audience can grow and change, and your content will do. Trends and styles come and go, and it is essential your content stays relevant but also to the style your audience likes. Checking the engagement levels will help determine whether your audience likes what you are posting. If they don’t, the engagement levels will be lower, and that’s ok because you can learn from it. Even poor engagement posts are good as you can see what’s not popular, so you know to avoid that type of content.
WHY SOCIAL MEDIA ENGAGEMENT IS IMPORTANT
Platforms like Facebook and Instagram are means of helping you build a relationship with your customers. Every time a customer interacts with your social media posts, it shows they are interested in what you have to say and what you are offering. Having better social media engagement means your customers have a stronger relationship with your brand and business. This, in turn, provides you with more opportunities to build brand loyalty, increase word-of-mouth referrals and can lead to an increase in sales. All these things help your business to be the best it can be.
HOW TO INCREASE SOCIAL MEDIA ENGAGEMENT?
There are many ways you can increase your
social media engagement, and the techniques will vary from business to business.
Our first tip would be always to analyze your data. It’s hard to measure your growth if you don’t know where you’re starting from. Make sure to track regularly to catch jumps or dips in engagement that can give you valuable clues about what’s working or, just as importantly, what’s not.
Personally engaging with your customers will help their engagement. Respond to your customers’ comments, mention your customers’ names in the response, create a conversation, and use emoticons to show how you feel. This helps to create a good and personal customer relationship which helps with customer loyalty. Also, asking questions and gathering answers and feedback with your customers can help build a relationship. In order to become a trusted seller, you need to be able to provide relevant answers to your customer’s questions and start a conversation. Ask questions to find out what they like and dislike. They are your key audience and need to be the ones who enjoy your content.
Hosting contests and giveaways is another great way to let your customers know that their engagements are acknowledged and increase brand awareness. It is an excellent way to promote your brand and engage your audience. One example would be creating a competition on Instagram where people have to comment, tag a friend, and share the post on their story. This helps with engagement to get the comments and also helps to expand your audience. People who don’t already follow you may see the post on someone’s story, be interested and also engage in the post.
WE ARE HERE TO HELP
Here at nu media group, we are a professional digital marketing agency based in Chichester. We can help with your social media channels and create engaging content for your business that your audience will love. Contact us today for more information and we will be happy to help with all your social media and digital marketing needs.
