Do You Know Why Social Media Engagement Is Important For Your Business?

Social Media Engagement

Do You Know Why Social Media Engagement Is Important For Your Business?

Social media is constantly changing. With new updates and new features being added to the current social media platforms, one thing that never changes is that having a successful social media page isn’t all about the likes and followers. No business is the same, and everyone has a different audience, so you must tailor the content you are creating specifically to yours. Creating engaging content your selected audience likes and enjoys is more important than anything. This is what social media engagement can help with.


  Social media engagement is a metric that helps you to determine the success of your social media marketing. When creating and posting your content, you will be tailoring it to your specific audience. Social media engagement measures the number of interactions your customers have with the content that you post on your social media channels. Every ‘like’, ‘share’, ‘comment’, ‘retweet’ or ‘@mention’ is a form of engagement that shows customers are interested in your content. Always keeping up with and checking your engagement is crucial. Over time your audience can grow and change, and your content will do. Trends and styles come and go, and it is essential your content stays relevant but also to the style your audience likes. Checking the engagement levels will help determine whether your audience likes what you are posting. If they don’t, the engagement levels will be lower, and that’s ok because you can learn from it. Even poor engagement posts are good as you can see what’s not popular, so you know to avoid that type of content.


  Platforms like Facebook and Instagram are means of helping you build a relationship with your customers. Every time a customer interacts with your social media posts, it shows they are interested in what you have to say and what you are offering. Having better social media engagement means your customers have a stronger relationship with your brand and business. This, in turn, provides you with more opportunities to build brand loyalty, increase word-of-mouth referrals and can lead to an increase in sales. All these things help your business to be the best it can be.


  There are many ways you can increase your social media engagement, and the techniques will vary from business to business. Our first tip would be always to analyze your data. It’s hard to measure your growth if you don’t know where you’re starting from. Make sure to track regularly to catch jumps or dips in engagement that can give you valuable clues about what’s working or, just as importantly, what’s not. Personally engaging with your customers will help their engagement. Respond to your customers’ comments, mention your customers’ names in the response, create a conversation, and use emoticons to show how you feel. This helps to create a good and personal customer relationship which helps with customer loyalty. Also, asking questions and gathering answers and feedback with your customers can help build a relationship. In order to become a trusted seller, you need to be able to provide relevant answers to your customer’s questions and start a conversation. Ask questions to find out what they like and dislike. They are your key audience and need to be the ones who enjoy your content. Hosting contests and giveaways is another great way to let your customers know that their engagements are acknowledged and increase brand awareness. It is an excellent way to promote your brand and engage your audience. One example would be creating a competition on Instagram where people have to comment, tag a friend, and share the post on their story. This helps with engagement to get the comments and also helps to expand your audience. People who don’t already follow you may see the post on someone’s story, be interested and also engage in the post.


  Here at nu media group, we are a professional digital marketing agency based in Chichester. We can help with your social media channels and create engaging content for your business that your audience will love. Contact us today for more information and we will be happy to help with all your social media and digital marketing needs.

Why Social Media Management is Essential for Start-ups?

social media

Why Social Media Management is Essential for Start-ups?

Since the latest smartphones have become a trusted medium of seeing, trying, buying, paying, receiving, and sharing products and services, the significance of social media becomes obvious too.

The role of social media in determining the success graph of start-ups is increasing. In fact, all the start-ups and well-established business houses try to implement new and safe social media management strategies to get lucrative results.

What is the Use of Social Media?

  • Social media is a great place to stay connected with people from all over the world.
  • It helps you to share your brand and business with your target audiences.
  • You can stay updated about your competitors’ growth, views, latest products, and strategies.
  • It makes you aware of the current trends in business, which will be useful for your industry.
  • Social media platforms are also used to share content related to your products, services, and company.
  • You can use social media platforms to promote and sell your products and services in a wider manner.

Why Is It Useful for Start-Ups?

Be it a well-established company or a blooming brand; social media management strategies can help both in achieving their goals. However, social media can be the most useful platform for a start-up business to promote their brand, sell their products, and stay connected with their target buyers. It offers a bunch of benefits that include;
  1. Regular and uninterrupted communication with buyers and potential customers.
  2. Excellent scope of networking to develop the brand.
  3. Increase the visibility of the business, website, and brand through regular posts on social media platforms.
  4. Immediate and authentic feedback from the clients directly on your social media profiles.
  5. Creation of robust brand awareness to make people feel confident about buying your products

It is hard work to earn a good reputation on social media platforms, but it is easy to lose it. You need to hire a reliable and experienced social media management experts to ensure a strong and long-lasting reputation for your business.

nu media group is ready to offer high-class social media management solutions with their unique packages to suit your needs. Please get in touch with us for more information.