Creating a user-friendly and efficient website is not easy. It involves plenty of technicalities that must be executed properly at every step. Only qualified and experienced professionals can successfully design effective websites for various industries.

There are several elements you must consider when designing a website. It isn’t all about aesthetics (though this is undoubtedly still important for your branding) – you must also think about usability and the latest search engine algorithms.

Before you begin the web design process, here are a few ‘do’s and ‘don’t’s to keep in mind throughout the process:

The ‘Do’s of Website Design

1. Be Consistent

While variation can be beneficial in some areas of your business, it isn’t the best practice for your web design. Creating a website with pages that look entirely separate in terms of design, layout, and the interface can confuse your users. Maintaining the consistency of your website’s interface throughout each page is essential for branding your business. Creating easily identifiable company branding is critical for making your business memorable and reliable in the minds of your target audience.

2. Consider Usability

Websites with easy-to-navigate pages are far more likely to see sales and conversions, as users will probably leave if they struggle with the site’s functionality. To ensure your website visitors follow through with their purchase, make your navigation labels clear, visible, and readable, and try to reduce navigation time for each section of your website.

3. Take the Content Seriously

Your website copy is just as crucial as the design. Many users will judge the quality of your services based on the quality of your website, which is why there is no room for error when it comes to content. Be it a video, an image or text, you must share original, informative, and well-written content to maintain a professional appearance. A good website designer will ensure that the design complements the content.

4. Check Your Site for Errors

Website design may seem like a one-time job, but there’s always a chance that you’ve missed certain mistakes that could cause a host of issues for your branding and the user. Problems like dead links, typos and other inconsistencies can ruin your efforts and harm your professional image. Proofreading and quality checking your site will allow you to identify any errors and rectify them swiftly. It’s also a good idea to give your website a refresh every so often to keep up with evolving trends and demands from your audience.

The ‘Don’t’s of Website Design

1. Don’t Keep Users Waiting

A website with a longer loading time will never be a successful one. In the age of social media and instant gratification, internet users are more impatient than ever, meaning they are highly likely to click off a page that takes too long to load. Keep your loading time to a minimum by uploading smaller images and assessing your website speed on a regular basis.

2. Don’t Use Too Many Typefaces

It can be very tempting for website designers to use multiple different typefaces when creating a website. However, too many fonts can create confusing, inconsistent branding that makes your page look slightly infantile and unprofessional. We recommend sticking to a maximum of two fonts across your website.

3. Don’t Use Too Many Colours

In a similar vein, it’s important to keep to your company’s colour scheme to maintain consistent branding and cohesive, visually pleasing design. Refrain yourself from using more colours than you need, and try to stick to two or three primary colours (preferably as per the business logo.)

4. Avoid Stock Images Where Possible

Pictures are a hugely effective way to engage your visitors. However, overuse of stock images can reduce the impact of your branding and make your site appear somewhat generic and unoriginal. If possible, use your own photos of your employees or products to build trust with your audience and make your site appear more authentic.

Contact the Experts for Outstanding Results

Experienced and efficient website designers in Portsmouth will always produce the best results. The experts are well-aware of all these ‘do’s and ‘don’t’s, so you can rest assured you are in the most capable hands.

nu media group is a team of highly qualified web designers with a wealth of experience. For years, we have been making websites for clients belonging to a vast range of industries. From eCommerce sites to portfolios, we can deliver bespoke products that make your online identity more prominent and boost conversions.

Why wait to grow your business to where it deserves to be? Get in touch with our expert team today to learn more about our web design and development solutions.

Effective and impressive website designs can change the face of a business. A good website is a medium through which companies can reach out to their customers, promote their products and services, increase sales and ensure a positive revenue inflow. Hence, developing a responsive website design for your business website can help you promote your business to the mass customer market. For a professional website design agency in Surrey that can help you with the perfect website design for your business, contact nu media group today.

A good website design will be visually appealing, user-friendly, functional, and have a simple layout and engaging content. To accomplish this, experienced web designers will use different website designs and layouts depending on the company’s services, product line and the site’s intention.

Before you venture onto the path of website design for your business, read on to know more about the types of website designs and layouts that are available.

Five Types of Website Design

Single page design

Single page websites are designs where the website’s information is displayed on a single page. The length of the page can be as long as the designer wants it to be, depending on the company’s vision. This type of website can be beneficial as a single page can encapsulate the company’s story, mission, vision, and products/services, allowing customers to find all their required information in one place. This makes the information easily accessible, even for those unwilling to scroll through multiple pages.

Static web design

This type of web design does not allow the users to interact with the web page. The designers make a consistent design for all platforms. Static websites are created using HTML or CSS codes, and are ideal for SMEs or small startups as they are simple and low-costing.

Responsive web design

A responsive website design changes the layout resolution and displays information to fit all devices and screen sizes. Designers create responsive web designs to suit all browsing mediums. The majority of large scale organisations focus on using this type of website design. It allows customer interaction with the website and helps customers browse through the products and services.

Dynamic web design

Dynamic web designs are created with the help of PHP, JavaScript and ASP. These websites allow content to be displayed depending on user behaviour. Experienced and technically sound website developers are generally required to develop this type of website. Because of the intricate model, these types of websites are expensive.

Fixed web design

This design makes the website fixed, no matter where you browse. The designers use strict resolutions and measurements that will make the website visible in the same way on a mobile and a computer. This type of website design is beneficial from the designers’ viewpoint as they don’t need to make any changes. However, since the website does not fit the small screen, users may find it difficult to scroll through the web page on a mobile device.

Three different types of website layouts

Asymmetrical layout

Using this layout makes one side of the web page larger than the other. Companies often prefer this type of layout to ensure that the company mission statement, slogan, or catchy tagline is more than the other parts of the website layout. Smaller sections are often used to attract the customers’ attention to the chat boxes so that they can easily communicate with the company’s staff.

Split-screen layout

This layout allows the customers to divide the screen into two halves. This works well for the companies with two major segments of products that they want to promote on the same page. For instance, a retail clothing company can easily use a split-screen layout to equally display the men and women’s sections.

F-shaped layout

The F-shaped layout website design helps create a general viewing option for visitors. Scientifically, when you view web page, your eyes will form an F and E shape. The F-shaped layout is designed with this in mind. It allows the customers to scan the page and fetch the relevant information with ease.

For a well-designed website, hire expert web designers at nu media group. We offer bespoke web design services in Surrey and guarantee a website that is a perfect blend of creativity and functionality.

Why Every Year We See New Designing Trends?

Website design trends depend on various factors. One of them is the idea of being relevant and exclusive all the same time. Websites designers constantly change their styles and focus based on the transforming needs of their users. When the market changes its nature, the designers have to transform their layouts and create something more suitable to be relevant in the current market.

Be it the colour schemes, font styles or the graphic patterns used in a website, the entire idea must be changed to be acceptable by broader audiences as per the latest business and marketing trends. Every year, you can see the introduction of some new styles and features in website design and development trends focusing on the latest market with relevance and accuracy. Let’s dive into some of the most intriguing web design trends in 2022.

Optimistic, Fun-Filled Designs

The use of funky shapes, emojis, funny face shapes and colours is one of the common web design trends in late 2021. In some cases, they use pictures of genuine clients’ smiling faces. These are applied to create a fun-filled environment within the website for users. From portfolio sites to eCommerce, designers use these elements to create something more engaging and optimistic for users, especially in this current pandemic and lockdown. Such kind of optimistic and fun-filled websites attract viewers easily.

Black and White Colour Scheme

This one website design style probably will never go out of trend. People are still obsessed with black and white. These two colours’ intelligent and strategic use can create masterpieces for website designers. This is one of the most elegant, innovative, and beautiful colour schemes that will rule this year’s design trend. You can get a fresh and modern layout wisely when you use these two colours. From sketches to visual illusions, black and white can create interactive and striking designs for your website.

Experimental and Bold Typography

Like 2021, this year will also see some of the fascinating uses of bold and experimental typographies in the world of web design. Bold fonts show you how you can change the look and feel of an entire website without even doing many transformations in the basic design layout. These typographies can create an exclusive appearance of your brand, products and services to your target audiences. The Home Page should have unique and bold typography to make a mesmerising impact on the visitors while sharing imperative information regarding the brand with them from the very beginning.

3D Design Elements

The use of three-dimensional design elements to create something alluring and unique is a trend we get from the previous year. But, it is still relevant and widely popular among web designers and business owners. Elements with this 3D touch might include animations, fonts, shadows, or layer effects to create dimension and depth in your website pages. The perfect blend of 3d flairs with flat and aesthetic can create some magical impacts on the visitors.

Home Pages without Images

We are familiar with seeing Home Pages with more images and less text. But, what if you get a Home Page for your website without even a single photo? Yes, this is one of the latest website design trends in 2022. Designers are leaving images behind while creating the Home Page for their sites. They only use bold and exciting fonts, handwritten styles, design tricks, and user interfaces to develop more serious, professional, and intriguing pages. You can try other techniques like hover states, animations and interactive elements to fill up the space of images on your Home Page, which will give your website a unique appearance.

Start Working with Expert Website Designers

When you start working with experienced 2022 Web Design Trends in Worthing, you will more closely get to know these trends. At nu media group, we create mesmerising websites to give our clients a robust platform for online business. Our experienced and efficient website designers always follow the latest trends and create something unique for our clients.

Please get in touch with us for more information about our latest works in 2022.