The Best Social Media Platform For Your Business: Explained
Picture this: You’ve just started your dream business.
It goes pretty well for the first few months; you’re getting sales here and there in your local area, and your revenues are slowly increasing.
Until suddenly, they’re not.
There’s nothing quite as demotivating as watching your progress stagnate.
Unfortunately, traditional word-of-mouth marketing probably isn’t enough to get your business noticed in this day and age.
It doesn’t look like social media marketing is going anywhere anytime soon. Unfortunately, even the more traditional businesses need an active presence online if they’re hoping to get anywhere.
Easier said than done, right?
With so many new social platforms emerging and growing in popularity with each passing year, you’re probably wondering where to even start.
The good news is this: You don’t need to be on every platform to succeed on social media. It’s much better if you get one or two right than do all of them half-heartedly.
Think it Through
The bad news is this: You do need to think logically about where you’re going to focus your efforts.
Don’t panic, though! That’s what this blog is here for. We’ve broken down everything you need to think about before settling on a choice.
Take it Step by Step
First off (and most importantly), you need to think about why you’re using social media. What do you want to gain from it?
Some of the most common reasons businesses use social media are to build brand awareness, boost SEO, connect with customers, and drive sales.
We recommend choosing one or two key goals and focusing on those, at least for a little while.
Your next step is to identify your target audience and create a buyer persona.
A buyer persona is a fictional character depicting your target customer, used in marketing to help businesses tailor their services and content to the customers’ needs and desires.
(If you’d like to learn more about how to create a buyer persona and why they’re so important, stick around for next week’s blog.)
Next, consider what type of content your business lends itself to. If you have a website already, analyse what’s on there.
Is it more visual or wordy?
Does your team have a strong dynamic that you could showcase through video?
Once you’re clear on those three points, it’s time to get down to business (no pun intended).
An oldie but a goodie.
Despite declining in popularity slightly over the past few years, Facebook is still undoubtedly an invaluable tool in every marketer’s arsenal.
Facebook is particularly useful for businesses looking to connect with their customers due to its highly accessible communication features.
Its targeted ad system is also a highly popular and effective method of promotion among countless businesses.
Some companies even create Facebook ‘groups’ for their loyal customer base.
It’s worth noting that Facebook is typically more popular with slightly older internet users, making it a good option for companies with buyer personas in that age bracket.
Instagram is perfect for any company with anything visual to show their audience.
It’s also pretty diverse. From feed posts and reels to stories, you can share a wide range of content on Instagram.
Having been designed for mobile devices, Instagram is typically mostly popular with the younger generations (think Gen Z and Millennials).
The only downside to Instagram is the ever-evolving, ever-elusive algorithm, which has developed a pretty infuriating reputation with marketers over the past few years. Fortunately, it’s nothing a good strategy can’t overcome!
As the new kid on the block, TikTok is the platform you want if you’re aiming to appeal to the teens.
This is the perfect opportunity to show the human side of your business. Nowadays, people want brands to have personality. That means taking your audience behind the scenes and showing them the faces behind the company.
TikTok is also a pretty uncomplicated platform to gain traction on, its countless trends being easy to take advantage of, no matter your niche.
One of the biggest benefits of TikTok is that it tends to give content a much longer shelf life than other platforms. Due to the algorithm, it’s not uncommon for videos that initially went unnoticed to blow up in popularity several weeks or months after they were first posted.
Due to its pretty wide userbase, this is a good one for most businesses.
Twitter is the perfect place to build your brand personality through tone of voice. It’s also the ideal opportunity to offer your customers care, support and answers to their enquiries.
Here to Help
If you’re still lost, there’s no need to suffer in silence.
We offer bespoke social media packages designed and proven to help you meet your marketing goals and reach your target audience.